Aine is an artist whose attention to aesthetic realism sets her apart. With a skill for working with both actors and real people, combined with her mastery of classical film language, Aine creates beautiful stories that have energy, emotion and inspiration. "I’m often asked why I have such a passion for advertising, my answer has always been the same, "If I can sell Pepsi, I can sell Peace. Advertising provides so much possibility for changing our world I want to be an element of that change."

– Aine Carey, Shoot Magazine
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  • WORK

    Building on her formal training, Aine began a decade of practice in all aspects of international commercial film production with DGA award-winning director, Jim Gartner. With the support of Gartner she began her professional commercial directing career.  Her directing work took her all over the world through the USA and South America to Europe, the former Soviet Union and Asia, where she developed her mastery of penetrating the unique essence of a “culture” and translating it through a universal form.

    In 2007 she began an ongoing tenure as a creative consultant for the Buddhist Kingdom of Bhutan to structure a National Film Policy and incubate Next-Gen Bhutanese Content Creators into a vibrant industry of international repute that affirms and promotes Bhutan’s cultural and artistic expression for the overall social and economic development of the country.

    In 2009 Aine produced and directed, The Last Dragon Kingdom, a visual meditation on the nature of change and the Buddhist precept of impermanence, as Bhutan, the last ancient Buddhist Kingdom, enters the modern age.  The short film had a stellar run on the international film festival circuit winning many awards, including top honors at CineGear Expo’s  A Tribute to the Art of Visual Filmmaking in Los Angeles and provided a multi-platform channel to raise awareness by sharing the story of this unique Buddhist Kingdom with an avid world audience.

    In addition to her work in Bhutan, Aine continued her international creative career, carefully choosing her projects. In 2010, she directed an inspirational multi-platform branded content campaign for Olympic Sponsor Johnson & Johnson which followed Sebastian Sasseville as he became the first Canadian with Type 2 diabetes, to summit Mount Everest. This inspiring story premiered at the 2010 Olympic Games in Beijing.

    During 2011 and 2012 Aine consulted on two innovative award winning multi-platform, branded content campaigns, The Sony Rocket Project and Sony Project Shiphunt with 180la, for Sony/Intel. In 2013 she consulted on the ground-breaking Find Your Understanding campaign for Expedia. Find Your Understanding was chosen by TED as one of the top 10 commercials worth sharing in 2013 and lead to policy changes in Washington D.C.

    In 2014 Aine relocated to the Kingdom of Bhutan and founded the Bhutan Culture Company. The Bhutan Culture Company strives to empower Bhutanese storytellers to preserve their rich cultural heritage and share it with the world audience by integrating the country’s Gross National Happiness Index into an innovative business paradigm.

    In early 2016, at the request of advertising agency 180la (2016 winner of the Cannes “Grand Prix For Good” award), Aine returned to the United States to help them develop and execute the paradigm shifting campaign Boost Your Voice: Equal Voting Access for All for Boost Mobile. Aine applied her doing good is good business model to Boost Your Voice and created an innovative multi-platform advertising campaign in the form of a civic action that shone a light on voter inequality and raised voter awareness for the 2016 Presidential Election.

    The  Boost Your Voice, Equal Voting Campaign for Boost Mobile received the highest honors in Advertising this Year; the “Titanium Lion” at Cannes, the “Grand Clio“, the AICP Next Award “Winner”, the One Show “Gold Pencil”, Ad Age “Campaign of the Year” and the D&AD Impact “White Pencil”.  These awards “celebrates game-changers, ideas that break new ground in branded communications; provocative, paradigm shifting, inspiring work that marks a new direction for the industry and moves it forward.”  Cannes Jury President Tham Khai Meng said he and his jury, “felt strongly that true integration is about work that cuts through, transcends media and integrates into culture and society,” and described Boost Your Voice as an “incredible piece of work.” (see the complete list under “Accolades”).

    Aine has recently launched Lost Continent, a consultancy service that applies her successful, innovative,  creative/business model doing good is good business to traditional entertainment and advertising campaigns, to create “commercially successful content that has a positive social impact.”

    Currently, Aine is applying her innovative business/creative model “doing good is good business” to her flagship dramatic feature film project, Dragon Girl. Dragon Girl strives to be a commercially successful film project, give support to the Bhutanese film industry and serve as a “brand” ambassador for the Kingdom of Bhutan. Dragon Girl will be the first English language film to be shot entirely on location in Bhutan.


    A List of some of the affirming (doing good is good business) recognition Boost Your Voice has received in 2017:

    Cannes International Awards Festival
    Cannes Titanium Lion – Boost Your Voice
    Awarded to celebrate game-changers, Idea’s that break new ground in branded communications; provocative, boundary-busting, inspiring work that marks a new direction for the industry and moves it forward.
    Cannes Grand Prix (Integrated)
    Cannes Grand Prix (Promo & Activation)
    Cannes Gold Lion (Outdoor)
    Cannes Gold Lion (Entertainment)
    Cannes Silver Lion (Direct)
    Cannes Silver Lion (Promo & Activation)
    Cannes Shortlist (Creative Data)
    Cannes Shortlist (PR)
    Cannes Shortlist (Entertainment)
    Cannes Shortlist (Cyber)

    The Clio Awards
    This is the granddaddy of esteemed international awards competitions for the creative business. Founded in 1959 to celebrate innovation and creative excellence in advertising, design and communication, the Clios annually recognize the work, the agencies and the talent that push boundaries and establish new precedent.
    Clio Awards – Grand Clio (Direct)
    One work in each media type may be awarded the Grand Clio, the highest honor.
    Clio Awards – Gold (Brand Design)
    Clio Awards – Gold (Branded Content)
    Clio Awards – Gold (Branded Entertainment)
    Clio Awards – Gold (Events/Experiential)
    Clio Awards – Gold (Out of Home)
    Clio Awards – Silver (Public Relations)

    The One Show
    One of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
    One Show – Gold Pencil (Cross-Platform)
    One Show – Silver Pencil (Cross-Platform)
    One Show – Silver Pencil (Cultural Driver)
    One Show – Bronze Pencil (Outdoor)

    The AICP Next Awards
    Recognizes outstanding work and the creative forces behind it and, beyond the awards, Next is a platform for thought leadership and analysis. Each year, the Next Awards honors the finest work across 10 categories:  Integrated Campaign, Web/Viral Film, Mobile, Branded Content, Experiential, Website, Virtual Reality, Cause Marketing, Social and Innovation. As winner of the Integrated Campaign, Boost Your Voice was invited to New York, during AICP Week, to present a live case study of the campaign. After going on tour to several artistic and cultural centers around the country, Boost Your Voice and other Next Awards winners are made a part of the archive for the Department of Film at The Museum of Modern Art in New York.
    AICP – Winner (Best Integrated Campaign)

    Ad Age Creativity Awards
    Celebrates the future of marketing leadership and establishes a growing community of like-minded leaders who are positioned to shape what’s next. Earning recognition in the Creativity Awards means that your individual work is a driving force behind the success of campaigns, that a firm is using technology in smart, savvy ways, or setting the standard with campaign work in experiential marketing, content marketing and other evolving segments.
    AdAge Creativity Awards – Campaign of the Year
    AdAge Creativity Awards – Best Experiential

    D&AD Impact
    D&AD is the world’s most prestigious awards show. And the White Pencil is the ultimate accolade for creative work that makes a real difference in the industry. This award was created to encourage a movement that ends up with corporate social responsibility as the cornerstone of ALL corporate growth plans and ethical business behavior the norm, not the exception. It celebrates the power of creativity to stimulate positive change, in a world that desperately needs all creative people to turn their attention to ‘doing well by doing good’.
    D&AD Impact – White Pencil (Diversity & Equality)
    D&AD Impact – Wood Pencil (Civic Engagement)

    The Lisbon International Advertising Festival
    A global award of advertising creativity based in Portugal whose mission is to be the most local of all the awards and international festivals in our field. The intention is to award the best in the world, but also the best work in each region.
    Lisbon International Advertising Festival – Grand Prix
    Lisbon International Advertising Festival – Agency of the Year
    Lisbon International Advertising Festival – Gold (Integrated Campaign)
    Lisbon International Advertising Festival – Gold (Promo)


    With an early Waldorf education, Aine embraced the apprentice, mentor/teacher learning model. Showing a propensity for art from an early age and supported in this pursuit Aine spent her high school education in Advanced Placement Art under the tutelage of her first mentor, Charile Morrongiello with the intention of pursuing art as a vocation.

    Following this trajectory, she attended Pratt Institute where she majored in painting and photography. At Pratt the advanced in-depth exploration of form led her to filmmaking, so she  transferred to the prestigious New York University Tisch School of the Arts, and excelled in her Film Directing major. Her Thesis Film won “Best Experimental Narrative” and upon graduation she was granted “Honorable Mention as a Visionary ” from NYU President, Jay L. Oliva who would become the second of her life long Mentors.

    Building on her passion for visual storytelling, Aine continued her education to become the first student to attend the MFA Professional Acting Program and MFA Professional Directing Program at Rutgers, Mason Gross School of the Arts. At Rutgers, Aine began her life -long tenure with Legendary Meisner acting teacher William Esper and Visionary directing teacher Hal Scott. Following this, she attended the MFA Professional Writing Program at University of Southern California to deepen her storytelling skills.

    After working professionally, Aine enhanced her Directing skills, by delving even deeper into the study of human “behavior” and “motivation”.  She received two more Masters Degree’s in Counseling Psychology and Life Coaching from the University of Santa Monica.